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Nurul Izzah Lubis
Fakultas Ekonomi dan Bisnis Islam IAIN Padangsidimpuan
Indonesia

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Keywords Business model, Islamic business, VOSViewer De Dapoer - Rhadana Hotel Kuta Bali, Sertifikasi Halal, Muslim Consumers Earning Management, Ownership Structure, Debt Structure, Independent Commissioner. Family economy, Women's role, Income, COVID-19 Halal label, imported meat, food Intellectual intelligence, Emotional intelligence, employee performance. Kemudahan menggunakan Market Competition, Internal Factors, External Factors, Efficiency Millennial Generation Perception Persepsi Kegunaan Poverty, Zakat, Zakat Village Index, BAZNAS, Zakat Community Development Sharia E-Money Sharia Label, Sharia Compliance, Customer Trust UTAUT 2 Waqf, Hadith, Emancipation Working Capital Efficiency, Aggressiveness of Working Capital Funding, Inventory Efficiency, Operating Performance, Seemingly Unrelated Regression arbitration positions, Islamic law, dispute resolution, islamic financial institusions control management, Regional Inflation Control Team, inflation control leadership, brand image, military organization product quality, service quality, customer satisfaction, catering services.
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Home > Vol 4, No 1 (2019) > Izzah Lubis

ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

Nurul Izzah Lubis

Abstract


This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of  halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.


Keywords


Consumer Loyalty , Product Quality, Brand Image, Halal Label

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References


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DOI: https://doi.org/10.23971/jaq.v4i1.1661

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